Toshiba officially resigned on Tuesday to impose its format optical disk recording HD-DVD after losing the support of Hollywood studios, considering that the rapid decision could limit losses to customers and allow them to concentrate on other activities.
This decision implies indirectly the victory of his rival format, Blu-ray from Sony, as a global standard for high-capacity DVD recording and editing high-definition movies.
"During a board of directors have decided not to develop, manufacture or sell more players and recorders, high-capacity HD-DVD recorders nor PC," said the president of Toshiba, Atsutoshi Nishida, in a press conference, confirming information that circulated for days.
"HD-DVD technology was initially approved by some 200 industrial companies of the DVD Forum" Nishida recalled, "but recent changes in the market forced us to resign" to this project.
"The brutal loss of support from Warner (Jan. 4) was very regrettable," Nishida cited.
Warner's decision to finally opt for the Blu-Ray preceded the global leader in distribution, Wal-Mart, who joined Sony, imitated by U.S. electronics chain Best Buy and most studies film.
In practice, the decision means that Toshiba will stop supplying HD-DVD compatible devices in stores, but will continue to assist consumers who already own this product to that will be offered repairs to their DVDs for eight years.
Moreover, the group will also ensure the sale of optical discs compatible with HD-DVD, so that customers continue recording in this medium.
The president of Toshiba, about 700,000 readers or recorders, HD-DVD games were sold worldwide, especially in Japan, to which peripheral devices are added 300,000 HD-DVD for Xbox360 games console from Microsoft and 300,000 computers with HD-DVD recorder.
Once lost this battle of the next-generation DVD, Toshiba aims to concentrate its forces in semiconductors to win the war of the memory chips as NAND, a sector in which you want to improve their production capacity and manufacturing processes.
The HD-DVD was developed by Toshiba and NEC, while the rival format Blu-Ray Disc is the work of Sony, with the support of Matsushita (Panasonic brand) and Sharp.
A lack of understanding to create a common format, the two rivals decided in 2005 that was the market that settled the matter, and fought a battle that reminded that took place in the 80 between the video-cassette format Betamax Sony-backed-and HSV finally won.
Analysts attributed the victory to Sony to a more open attitude from the early stages of development of the Blu-ray.
Groups like Royal Philips, Hitachi, Pioneer and Samsung Electronics opted for the format almost from the beginning, providing a decisive business advantage.
Another advantage, Sony has equipped its new game console generation, the PlayStation 3 with Blu-ray readers.
Source: Google This decision implies indirectly the victory of his rival format, Blu-ray from Sony, as a global standard for high-capacity DVD recording and editing high-definition movies.
"During a board of directors have decided not to develop, manufacture or sell more players and recorders, high-capacity HD-DVD recorders nor PC," said the president of Toshiba, Atsutoshi Nishida, in a press conference, confirming information that circulated for days.
"HD-DVD technology was initially approved by some 200 industrial companies of the DVD Forum" Nishida recalled, "but recent changes in the market forced us to resign" to this project.
"The brutal loss of support from Warner (Jan. 4) was very regrettable," Nishida cited.
Warner's decision to finally opt for the Blu-Ray preceded the global leader in distribution, Wal-Mart, who joined Sony, imitated by U.S. electronics chain Best Buy and most studies film.
In practice, the decision means that Toshiba will stop supplying HD-DVD compatible devices in stores, but will continue to assist consumers who already own this product to that will be offered repairs to their DVDs for eight years.
Moreover, the group will also ensure the sale of optical discs compatible with HD-DVD, so that customers continue recording in this medium.
The president of Toshiba, about 700,000 readers or recorders, HD-DVD games were sold worldwide, especially in Japan, to which peripheral devices are added 300,000 HD-DVD for Xbox360 games console from Microsoft and 300,000 computers with HD-DVD recorder.
Once lost this battle of the next-generation DVD, Toshiba aims to concentrate its forces in semiconductors to win the war of the memory chips as NAND, a sector in which you want to improve their production capacity and manufacturing processes.
The HD-DVD was developed by Toshiba and NEC, while the rival format Blu-Ray Disc is the work of Sony, with the support of Matsushita (Panasonic brand) and Sharp.
A lack of understanding to create a common format, the two rivals decided in 2005 that was the market that settled the matter, and fought a battle that reminded that took place in the 80 between the video-cassette format Betamax Sony-backed-and HSV finally won.
Analysts attributed the victory to Sony to a more open attitude from the early stages of development of the Blu-ray.
Groups like Royal Philips, Hitachi, Pioneer and Samsung Electronics opted for the format almost from the beginning, providing a decisive business advantage.
Another advantage, Sony has equipped its new game console generation, the PlayStation 3 with Blu-ray readers.
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