When it seemed that the Internet pioneer Yahoo will have no other choice but to negotiate the merger proposal by Microsoft, the media tycoon Rupert Murdoch offers a new way to consider: an alliance with the News Corp. empire Throughout
Internet rumors circulated weeks of secret talks between the companies, to The Wall Street Journal, owned by News Corp, were confirmed by citing "sources familiar with the matter" as the chief executive of Yahoo, Jerry Yang, struggled to its shareholders not to be seduced by the "generous offer" from Microsoft.
Bill Gates's company had announced quite clearly the purpose of attempting a hostile takeover in the event that its proposed 44,600 million dollars for Yahoo was unsuccessful.
But Yang was moved to offensive ability to the software giant told shareholders that "Yahoo is now a more agile, skilled and better organized than a few months ago, in a letter detailing the reasons by which had rejected the offer.
"We put all our resources into play to meet Yahoo's key strategic priorities, and taken important steps to streamline our organization and give businesses that do not support these critical growth initiatives," he said.
Murdoch's empire includes the Wall Street Journal, which is responsible for Dow Jones, the social networking site MySpace, which competes with Microsoft's Facebook groups and film and television Fox News and 20th Century Fox
A opportunities identified in the media these days was the possibility of combining MySpace and other News Corp. Web sites with Yahoo penetration in the global network, in exchange for a package of 20% or more of the shares of Yahoo, so it could maintain its independence and successfully weathered the offensive from Microsoft.
The purpose of Microsoft is clear: the company now led by Steve Ballmer wants Yahoo to draw on in order to contest the area of \u200b\u200bInternet advertising with the indisputable leader, Google, which dominates a market that should grow from the current 45,000 million per year to 75,000 million in 2010, according to industry analysts.
But they also warned that talks with News Corp. or other companies may be just a strategy for Yahoo, as a devious girlfriend, seeks to arouse the jealousy of the lover refused to surrender to their feet in this case to pressure Microsoft to raise its bid.
"Yahoo is trying to improve their bargaining power as soon as possible," the AFP said analyst Rob Enderle of Enderle Group in Silicon Valley (California).
"What they (the directors of Yahoo) want is for Microsoft to pay more because they know that if they had accepted the offer shares have fallen 50% and the shareholders they would blame them."
The question now is if Microsoft raises its offer of $ 31 per share or if it launches a hostile takeover, as some Yahoo shareholders would like.
The truth is that now the company of Bill Gates is reluctant to increase its proposal, the AFP said analyst Matt Rosoff, of Directions on Microsoft web site.
Microsoft
Another option would be to try a half removed from the ten members of the board of Yahoo, to be submitted for re-election at the shareholders meeting earlier this year.
"Microsoft could increase the price a little just to make it," Enderle said. "The longer they wait, the less value will own (Yahoo)," he said.
But Microsoft said it was ready to knock the doors of financial markets and organize a leveraged buyout with third party funds for the first time since its founding in 1975.
"Clearly Microsoft sees Google as the ultimate threat to its business and is concerned with the possibility that Google failed to consolidate a monopoly power in Internet advertising," said Rosoff.
Source: El Universo
Internet rumors circulated weeks of secret talks between the companies, to The Wall Street Journal, owned by News Corp, were confirmed by citing "sources familiar with the matter" as the chief executive of Yahoo, Jerry Yang, struggled to its shareholders not to be seduced by the "generous offer" from Microsoft.
Bill Gates's company had announced quite clearly the purpose of attempting a hostile takeover in the event that its proposed 44,600 million dollars for Yahoo was unsuccessful.
But Yang was moved to offensive ability to the software giant told shareholders that "Yahoo is now a more agile, skilled and better organized than a few months ago, in a letter detailing the reasons by which had rejected the offer.
"We put all our resources into play to meet Yahoo's key strategic priorities, and taken important steps to streamline our organization and give businesses that do not support these critical growth initiatives," he said.
Murdoch's empire includes the Wall Street Journal, which is responsible for Dow Jones, the social networking site MySpace, which competes with Microsoft's Facebook groups and film and television Fox News and 20th Century Fox
A opportunities identified in the media these days was the possibility of combining MySpace and other News Corp. Web sites with Yahoo penetration in the global network, in exchange for a package of 20% or more of the shares of Yahoo, so it could maintain its independence and successfully weathered the offensive from Microsoft.
The purpose of Microsoft is clear: the company now led by Steve Ballmer wants Yahoo to draw on in order to contest the area of \u200b\u200bInternet advertising with the indisputable leader, Google, which dominates a market that should grow from the current 45,000 million per year to 75,000 million in 2010, according to industry analysts.
But they also warned that talks with News Corp. or other companies may be just a strategy for Yahoo, as a devious girlfriend, seeks to arouse the jealousy of the lover refused to surrender to their feet in this case to pressure Microsoft to raise its bid.
"Yahoo is trying to improve their bargaining power as soon as possible," the AFP said analyst Rob Enderle of Enderle Group in Silicon Valley (California).
"What they (the directors of Yahoo) want is for Microsoft to pay more because they know that if they had accepted the offer shares have fallen 50% and the shareholders they would blame them."
The question now is if Microsoft raises its offer of $ 31 per share or if it launches a hostile takeover, as some Yahoo shareholders would like.
The truth is that now the company of Bill Gates is reluctant to increase its proposal, the AFP said analyst Matt Rosoff, of Directions on Microsoft web site.
Microsoft
Another option would be to try a half removed from the ten members of the board of Yahoo, to be submitted for re-election at the shareholders meeting earlier this year.
"Microsoft could increase the price a little just to make it," Enderle said. "The longer they wait, the less value will own (Yahoo)," he said.
But Microsoft said it was ready to knock the doors of financial markets and organize a leveraged buyout with third party funds for the first time since its founding in 1975.
"Clearly Microsoft sees Google as the ultimate threat to its business and is concerned with the possibility that Google failed to consolidate a monopoly power in Internet advertising," said Rosoff.
Source: El Universo
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